The chosen concept is designed to communicate a sense of synergy: of connection, structure and successful cohesion.
The logo’s abstracted ‘R’ is modified to include the corporate colours of each subsidiary of the Group, and then illustrated as part of a diagram that links it to the symbol for each subsidiary.
This diagram also shows links between the different subsidiaries, and is executed in such a way as to provide an impression of structure and care: an engineer’s attention to detail, and an environmental engineer’s understanding and inclusion of organic processes.
The overall sense of cohesion displayed should indicate the manner in which the synergy between each of the Renlyn Group’s subsidiaries provides clients with an extended body of services and products and supports the principles of ‘Customers for Life’. The continuity of the circular aspects in the diagram also supports this.