Legacy Medical
Logo: The use of form and directional line within the graphics symbolizes the innovation, progress and professional standards of the company, while the use of strong horizontal lines again indicates assurance and has a calming effect on the viewer. The visually pleasing forms and colours attract the viewer, strengthening the overall effect of any stationery/ marketing material.
Website: The Legacy Medical website was developed to portray all of the elements (both metaphorically and graphically).
Giving online users an accurate first impression of the company. One of the key aspects of the website is an interactive flash. The banner allows the user to navigate by means of dynamic tabs. Another key aspect was the development process – the website is fully dynamic to both users and administrators. www.legacymedical.co.za
Letterhead: The graphic of a stylized cross used maintains the idea that Legacy Medical stands within the medical/surgical industry, while the manner in which it has been used indicates that the company is not simply supplying pharmaceuticals or services. The other graphics used – that of several curved lines forming a sort of ‘ripple’ – resembles the effect of a drop of water falling into a pool, indicating the significance of the positive effect that Legacy Medical is having on their respective industry.
PowerPoint Presentation: A PowerPoint presentation template was also designed for their newly developed corporate identity when presenting aspects of Legacy Medical to new or current clients. This is a distinctly necessary element of corporate branding, giving the company the opportunity to be recognized as forerunners in their field.
Compliment Slip: It seems that Legacy Medical’s products have an incredibly high standard of safety, quality and precision. In such, the new identity diverts from the conventional ascetic, sterile, almost luminous ‘medical’ ‘look’ to communicate both safety and quality. Hereby the compliment slip complies with the corporate identity.
