Graphic Design

Over the past 14yr’s we have developed the expertise to approach any concept and design procedures in the most efficient way. Through this extensive knowledge and in house expertise from our graphic designers, Double U Media has gained the ability to cover all aspects of graphic design, marketing and advertising, constantly resulting in superior artworks and branding, regardless of your client’s diverse requirements.

Double U Media is not only a graphic design agency we also specialise in advertising and marketing giving us the capability to focus on the purpose behind your design and the end result required with this particular medium. Whether your requirements are to enhance your brand through brand exposure, build up credibility or entice a user with direct marketing; our design team can advise you on which direction would be most appropriate to deliver the best results.

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Page Index:

- Graphic Design quick links

- More about Design

- Design terminology

 

Graphic Design - Portfolio:

  • Logo Design
    Through 15 years of experience in logo design; Double U Media came to understand the significance behind a well developed logo and has managed to refine the requirements in developing... Read more...
  • Print Design
    When it’s print you’re looking for, you’ll find it at Double U Media. From the simple business card – to letterheads, brochures, flyers, banners... right up to... Read more...
  • Stationery
    Branding your company logo on almost every part little pen or folder, is an extremely important step towards brand awareness. Stationary plays a big role in marketing and establishes your company in... Read more...
  • Digital Design
    Digital Design is an easy way to reach your necessary consumers without the hassle of direct marketing. Having a party? No problem! We will set up any invitaion from an e-confirmation letter to a... Read more...
  • Other
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Graphic Design continues:

Before commencing with any new designs, our designers will conduct a brainstorm session to carry out a series of analytics and market research, determining the correct target market to ensure alignment between your marketing strategy and you’re media. If necessary we might go as far as conducting a comprehensive swot analysis to improve the outcome.

This session also includes the conceptualisation and rational behind your design. Implementing a design with a strong concept leaves a lasting impression.

Our graphic design skills consists of a multitude of capabilities including logos, branding, digital design, print design, packaging design, signage and banners , from cover page design to infographics.

Double U Media’s design expertise also includes a wide spectrum of mediums like brand design, brochure design, business cards, stationary, graffiti design, website design and Flash website design, presentation design, image manipulation, calendars, annual report designs, poster design, catalogues, flyers, folders, exhibition stands, from cool t shirt design right up to bill board designs.
 

For a new look and feel or just an updated look for your company, do not hesitate to give us a call today!

 

Design Terminology

 

Graffiti

From Wikipedia, the free encyclopedia

- Graffiti is writing or drawings that have been scribbled, scratched, or sprayed illicitly on a wall or other surface in a public place. Graffiti ranges from simple written words to elaborate wall paintings, and it has existed since ancient times.

In modern times, paint (particularly spray paint) and marker pens have become the most commonly used graffiti materials. In most countries, marking or painting property without the property owner's consent is considered defacement and vandalism, which is a punishable crime.

Graffiti may also express underlying social and political messages and a whole genre of artistic expression is based upon spray paint graffiti styles. Within hip hop culture, graffiti has evolved alongside hip hop music, b-boying, and other elements. Unrelated to hip-hop graffiti, gangs use their own form of graffiti to mark territory or to serve as an indicator of gang-related activities.


Infographics

From Wikipedia, the free encyclopedia

- Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. The process of creating infographics can be referred to as data visualization, information design, or information architecture.


 

Brand Design

- aka Branding Design, corporate identity design or ci development, corporate branding, Brand development
From Wikipedia, the free encyclopedia

- Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers. Initially, branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp and was subsequently used in business, marketing, and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

In accounting, a brand defined as an intangible asset is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.

The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand.


 

Artworks

- aka art layout drawing, designs, graphic designs, creative design
From Wikipedia, the free encyclopedia

- Artwork (also known as art layout drawing) is a type of drawing that serves a graphical representation of an image for its reproduction onto a substrate via various processes, such as silkscreen, label making and other printing methods. Transfer of the image often involves a photographic process.

Historically, some types of artworks were prepared on clear polyester film or similar media for strength, durability and dimensional stability. Modern artwork may be stored electronically, such as those created in Adobe Illustrator file format (.ai).

 


Corporate Identity Design

- aka CI design, branding or brand design, brand architecture, corporate branding
From Wikipedia, the free encyclopedia

- A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. Corporate identity helps organizations to answer questions like “who are we?” and “where are we going?Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.

In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such.

 


Layout Design

- aka Page Layout, Creative Design, Graphic Designs
From Wikipedia, the free encyclopedia

- Page layout is the part of graphic design that deals in the arrangement and style treatment of elements (content) on a page.


 

Visual Design

- aka Visual Arts Design, artworks, Graphic design, infographics
From Wikipedia, the free encyclopedia

- Before any graphic elements may be applied to a design, the graphic elements must be originated by means of visual art skills. These graphics are often (but not always) developed by a graphic designer. Visual arts include works which are primarily visual in nature using anything from traditional media, to photography or digital art. Graphic design principles may be applied to each graphic art element individually as well as to the final composition.


 

Interface

- aka Interface Design, web interface, interface design, layout design, look and feel, navigation design
From Wikipedia, the free encyclopedia

- Since the advent of the World Wide Web and computer software development, many graphic designers have become involved in interface design. This has included web design and software design, when end user interactivity is a design consideration of the layout or interface. Combining visual communication skills with the interactive communication skills of user interaction and online branding, graphic designers often work with software developers and web developers to create both the look and feel of a web site or software application and enhance the interactive experience of the user or web site visitor. Another important aspect of interface design is icon design.


 

Communication Design

- aka multi media design, graphic design and communication design, systems-based approach, visual communication
From Wikipedia, the free encyclopedia

- Communication design is a mixed discipline between design and Information development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people. A communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience. Some designers use graphic design and communication design interchangeably due to overlapping skills.

Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts.

Communication design seeks to attract, inspire, create desires and motivate the people to respond to messages, with a view to making a favorable impact to the bottom line of the commissioning body, which can be either to build a brand, move sales, or for humanitarian purposes. Its process involves strategic business thinking, using market research, creativity, and problem-solving. Communications designers translate ideas and information through a variety of media. Their particular talent lies not only in the traditional skills of the hand, but also in their ability to think strategically in design and marketing terms.

The term communication design is often used interchangeably with visual communication, but has an alternative broader meaning that includes auditory, vocal, touch and smell. Examples of communication design include information architecture, editing, typography, illustration, web design, animation, advertising, ambient media, visual identity design, performing arts, copywriting and professional writing skills applied in the creative industries.


 

Graphics

- aka artworks, designs, images, media, creatives, visual presentations, computer generated images, data manipulation. Type of graphics include: info graphics
From Wikipedia, the free encyclopedia

- Graphics are visual presentations on some surface, such as a wall, canvas, screen, paper, or stone to brand, inform, illustrate, or entertain. Graphics word is derived from the word graph. A graph has x and y axis. Same way something which is created in digital word is seen on a digital screen, this screen also has x and y axis. So the output on any digital device is termed as graphics. In other words an image that is generated by a computer is called graphics. The pictorial representation and manipulation of data, as used in computer-aided design and manufacture, in typesetting and the graphic arts, and in educational and recreational programs.


 

Visual Communication

- aka multimedia design, print media
From Wikipedia, the free encyclopedia

- Visual communication is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication in part or whole relies on vision, and is primarily presented or expressed with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, Industrial Design, Advertising, Animation, colour and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience.


 

Graphic Designing

- aka Graphic design, layout design, creative design, visual design
From Wikipedia, the free encyclopedia

- Graphic design is the art of communication, stylizing, and problem-solving through the use of type and image. The field is also often erroneously referred to as Visual Communication or Communication Design due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.


 

Logos

- aka crest, emblem, insignia, Logo design, trademark or brand
From Wikipedia, the free encyclopedia

- A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company's logo is today often synonymous with its trademark or brand.

Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram) is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.