Web Design

Websites are hugely accessible and, in such, are an essential communications medium. Great focus is placed on user-friendliness when implementing design, structure and content.

Your website is the portal representing who you are and what you do, and its ‘look and feel’ portrays these unique aspects.

The website builder (engine) that drives our sites are called PortalManager, a content management system (CMS) that we have been developing for more than a decade. Through its webmaster tools we enable you to manage the copyimages and navigation on your website, easily and effectively.

Our design philosophy puts communication with your audience first and each website is specifically conceptualised and designed to catch...



Page Index:

Web Design quick links

More about Web Development

- Web design terminology


Web Design categories:

  • Static Design (HTML)
    Our design philosophy puts communication with your audience first. Each site is specifically designed to catch the attention of its target market. Before visual design begins, we perform a full... Read more...
  • Design and Layout
    Whether it's a brand new site, adding functionality to an existing site or a complete redesign, we can help. Our creative and technical staff will distil your thoughts and ideas into a... Read more...
  • Web Development
    Portal Manager is Double U Media's proprietary content management system (CMS). This CMS back end allows clients to personally edit and manipulate all content on their websites, as well as add... Read more...
  • Flash website design
    Double U Media established itself in the market using Macromedia Flash since 1999. Now known as Adobe Flash it is still one of the strongest mediums to captivate an audience, regardless... Read more...

Website Design Continues

Our design philosophy puts communication with your audience first. Each website is specifically conceptualised and designed to catch the attention of its target market. Before visual designing begins, we perform a full analysis of your business needs, marketing goals and objectives. Our accomplished graphic artists will then create a unique front end design based on market research and geared toward your clients’ ease of use. The end result is a custom web design as art, with both form and function.

Double U Media excels at both web design and web development – resulting in great looking, functional sites which are a pleasure to navigate.

Our graphic design expertise for websites expand form your basic HTML design right through to your more complex, php programming, responsive webdesign, e commerce websites, CMS (content management systems) or Flash website design and HTML5.

One of the most important aspects of web development is the SEO (search engine optimisation) of a portal. Double U Media goes through extensive length to conduct a complete web analytics and all your keywords to make sure you receive the best results on search engines. Once a site has been built, we submit a sitemap to Google. This exercise also includes what social media environments to incorporate and which external marketing mediums to pursue.

It is imperative to promote your domain name (web address) across all advertising mediums and where possible link your online media to marketing campaigns. When developing new website it is also important to keep in mind that we analyse and optimize your website name before we do your domain registration.

Another way to promote your site is to run online campaigns or digital marketing like email marketing by sending out bulk newsletters. Internet marketing has in recent times become a prominent and flourishing medium of brand exposure.

By being a dynamic, marketing agency, offering a variety of advertizing solutions and keeping up-to-date with all the current technological advancements, we have grown to one of the leading web design companies in South Africa.


Web Site Terminology


Webmaster Tools

- aka web architect, web developer, site author, or website administrator
From Wikipedia, the free encyclopedia

- A webmaster (from web and master) is a person responsible for maintaining one or many websites. The duties of the webmaster may include ensuring that the web servers, hardware and software are operating correctly, designing the website, generating and revising web pages, A/B testing, replying to user comments, and examining traffic through the site. As a general rule, professional webmasters "must also be well-versed in Web transaction software, payment-processing software, and security software." Due to the RFC 822 requirement for establishing a "postmaster" email address for the single point of contact for the email administrator of a domain, the "webmaster" address and title were unofficially adopted by analogy for the website administrator.

Webmasters may be generalists with HTML expertise who manage most or all aspects of Web operations. Depending on the nature of the websites they manage, webmasters typically know scripting languages such as JavaScript, PHP and Perl. They may also be required to know how to configure web servers such as Apache HTTP Server (Apache) or Internet Information Services (IIS) and be a server administrator. Further, webmasters may also act as website designers on smaller-scale site.


Responsive Web Design

- aka Responsive sites
From Wikipedia, the free encyclopedia

- Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule.



From Wikipedia, the free encyclopedia

- HTML5 is a markup language used for structuring and presenting content for the World Wide Web and a core technology of the Internet. It is the fifth revision of the HTML standard (created in 1990 and standardized as HTML 4 as of 1997) and, as of December 2012, is a candidate recommendation of the World Wide Web Consortium (W3C).


SEO (Search Engine Optimization)

From Wikipedia, the free encyclopedia

- Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.


Web Analytics

- aka SEO analysis
From Wikipedia, the free encyclopedia

- Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how web traffic changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps determine traffic and popularity trends which is useful for market research.



- aka Content Management Systems
From Wikipedia, the free encyclopedia

- A content management system (CMS) is a computer program that allows publishing, editing and modifying content as well as maintenance from a central interface. Such systems of content management provide procedures to manage workflow in a collaborative environment. These procedures can be manual steps or an automated cascade. CMSs have been available since the late 1990s.

CMSs are often used to run websites containing blogs, news articles, and e-commerce (shopping). Many corporate sites and marketing websites use CMSs. CMSs typically aim to avoid the need for hand coding but may support it for specific elements or entire pages.


Article Manager

-    The Article Manager within Portal Manager gives the end user the capability to manage the website via the CMS eliminating the need of an external developer.

-    The back end of Portal Manager uses various modules, one of these modules is the Article Manager.  

-    The Functionalities Article Manager gives the end user is the ability to load any text, load images, load links, edit content all based on the wissywhick software.

-    Portal Manager gives the end user the capability to create pages in other words, buttons or navigation, it also creates a navigation structure for the website and within the structure each buttons has got a page, that page could be an Article Manager with all the content.

-    Additional to that those pages could also be a products module.  

-    The Article Manager manages all content except for the products if it comes to E-comers with products manager and also except for Image Gallery.
-    The article manager also has limited image gallery functionality with light box.

-    One of the top functionalities of Article Manager includes the ability to load 1 article and the user can categorize the article into certain categories and the system will automatically generate a paragraph version of that article with a default image that will illustrate that article, so this will form a article listing that can also be categorized into various aspects.


Portal Manager

Portal Manager is secure and cannot be accessed without your unique username and password. Additional security is also available for clients with more sensitive data.
Users have the ability to add entirely new content sections to their website. A navigation button will automatically be created and linked to the new content that has been added.
Portal Manager is designed to be entirely modular. New modules are added on a regular basis and specific modules can be developed to fit your exact needs.


E Commerce

- aka Orders Manager, Ecommerce Website, e-commerce

- Electronic commerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Ecommerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern e-commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices social media, and telephones as well.

Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This is an effective and efficient way of communicating within an organization and one of the most effective and useful ways of conducting business.

-    The product module also includes checkout commerce which includes the following:

  • Payment gateway integration, of one of the following systems, (PayPal, PayFast or NetCash).
  • EFT payments.


Shopping Basket

-    The products module includes a shopping basket that keeps track of all the products that you plan to purchase.
-    While shopping you will be able to add and remove products from the shopping basket as required.
-    If you are registered on the website, the shopping cart will keep all the products in you basket until you remove them.


   - Checkout Email

-        Transactions will trigger system emails that will inform the user and the administrator of the transaction that has just occurred. All these email are customizable.

-        Different Emails that are available on the system are:

  • Order Emails
  • Follow Up Email
  • Re-send Order
  • Payment Reminders
  • Payment Received



- aka Bulk mailer, Email Marketing, mass mailer, email newsletter, email campaign or just mailer. Generally used for - online advertising, email marketing, digital marketing, internet marketing campaign
From Wikipedia, the free encyclopedia

- Bulk email software is software that is used to send email in large quantities.

It is generally used for legitimate mailings, such as for email list subscribers. Since the bulk email software usually sends email via direct send and via SMTP server, the use of a bulk email software for spam is almost impossible, because of the large amount of emails that are sent in a spam campaign. Bulk email software usually refers to a standalone software, while there are bulk email sending web-based services as well.

Key Features:

- The PortalManager bulk mailer allows you to send bulk email communications to registered / subscribed users.

- A full database of all clients, grouped into categories.

- The administrator can create a news letter and send it to any or all of the client groups.

- Simple Editor / Email CreatorThe email content can be created online by you in a simple MS Word style editor.

- File Attachments - Emails can include multiple file attachments.

- Adding Recipients - Recipients can be added via a subscription / registration form on your website*, or manually directly into the website back-end. Optionally recipients can be imported from an existing user list. (Additional costs may apply).

- Sending email to defined recipient groups - Recipients can be allocated to multiple groups, defined by you. Bulk mails can be configured to send to recipients in these specified groups (e.g. All Staff, Clients in Gauteng, etc.).

- Email Personalization - Each email sent out can be addressed to the individual recipient (“Hi John Smith”)

- Custom Design Email Templates - Individually professional designed templates can be created to encompass your emails. You only have to create the content; the template will dictate the look and feel. *Multiple templates can be created for various types of communication (e.g. Staff correspondence template, customer newsletter, etc.) (Design and implementation costs will apply per additional template)

- Unsubscribe feature - All recipients will have the option to unsubscribe from your recipient list. They will still remain in your database, just flagged not to receive any email communication.

- View Online Option - All received emails can be viewed online in the recipients browser as their email client may not necessarily be compatible with certain web standards, or show images, etc.


Subscriber Manager

- Basic registration form (more comprehensive form quoted separately)

- Notification email to admin

- Captcha (SPAM blocker)  

- This module allows the webmaster to create multiple user accounts for personnel who will be involved in the maintaining of the website contents.

- It also allows the webmaster to grant certain access rights to these users, so that they will only be able to make changes to the sections they are responsible for.

- It will also feature security logging, recording changes made by a specific user. Thus in the event of an employee making malicious damage, it can be rectified timelessly.

   -  Website Login

  • Post comments
  • Update profile
  • View specific (allocated) articles
  • Password reminder     
  • This facility will authenticate a user login on the client manager database.
  • Authenticated users can gain access to areas of the website which is otherwise restricted to the general public.



Image Gallery

- This facility will allow the webmaster to upload and manage media files on the website.

- These may include PDF, DOC, JPG and all commonly known files

- Loading of full size images to specified categories.

- The Gallery system will resize and compress the loaded image into a light box format including a title, description and a download large file.

- The image will then be reduced to a linkable thumbnail.

- Images and Galleries of images can be linked to any page


YouTube Video Gallery

- All video’s gets uploaded to YouTube to enhance social networking and SEO (search engine optimisation)

- Portal Manager allows you to incorporate your YouTube videos simply by adding the URL.


SMS System

- The PortalManager bulk SMS system allows you to send bulk SMS communications to registered / subscribed users.
- A full database of all clients, grouped into categories.

Key Features:

  • Simple Editor / SMS Creator
    The SMS content can be created online by you in a simple MS Word style editor.


  • Adding Recipients
    Recipients can be added via a subscription / registration form on your website*, or manually directly into the website back-end. Optionally recipients can be imported from an existing user list.
    (Additional costs may apply.)
  • Sending SMS to defined recipient groups
    Recipients can be allocated to multiple groups, defined by you. Bulk SMS’s can be configured to send to recipients in these specified groups (e.g. All Staff, Clients in Gauteng, etc.).


  • SMS Personalization
    Each SMS sent out can be addressed to the individual recipient (“Hi John Smith”)


  • Unsubscribe
    All recipients will have the option to unsubscribe from your recipient list. They will still remain in your database, just flagged not to receive any SMS communication



Online Flip Magazine/ Brochure
An online page-flip magazine can be created from your existing magazine documents and brochures.

Documents supported:
PDF, Word, PowerPoint, OpenOffice, RTF, Word Perfect and more (PDF, DOC, PPT, ODT, WPD, SXW, RTF, ODP, SXI).


  • Internal and external links – You table of contents (cover headlines) will internally link to the appropriate page. Advertising blocks and web addresses can link to the appropriate website. Email link will open your email client.
  • Branding – The area around the flipping magazine can be branded with logo’s, etc.

Example at http://www.eaab.org.za/article/agent_magazine_july_2009


Contact Us Form

- Default user fields

- Sends email to admin

- Captures users in Subscribers db under “Website Enquiries” group.

- This module of PortalManager allows businesses to be in-touch with their clients.

- A registration form will capture subscriber information into a database.

- This can include a mobile contact number which will allow SMS notifications with PortalManager SMS.

- It may also include an email address where newsletters may be sent via Portal Manager Mailer.

- Subscribers also have the option to select the type of information they wish to receive and method of delivery.

- The system is robust and can be configured according to client’s requirement. All clients can be configured or captured into groups.

- Certain demographics can also be displayed


Website Search

- Keyword search on Webeditor and Article Manager content.

- This facility allows users of the website to search through contents and articles of the website by means of keywords or a key phrase.

- It may also include more advanced filters such as date relevance and section relevance.

- The search will index all aspects of the website, including the PortalManager Web Editor and Portal Manager  Articles (excluding uploaded files).



From Wikipedia, the free encyclopedia

- WEB is a computer programming system created by Donald E. Knuth as the first implementation of what he called "literate programming": the idea that one could create software as works of literature, by embedding source code inside descriptive text, rather than the reverse (as is common practice in most programming languages), in an order that is convenient for exposition to human readers, rather than in the order demanded by the compiler.


Proxy Server

- aka Proxies
From Wikipedia, the free encyclopedia

- In computer networks, a proxy server is a server (a computer system or an application) that acts as an intermediary for requests from clients seeking resources from other servers. A client connects to the proxy server, requesting some service, such as a file, connection, web page, or other resource available from a different server and the proxy server evaluates the request as a way to simplify and control its complexity. Proxies were invented to add structure and encapsulation to distributed systems. Today, most proxies are web proxies, facilitating access to content on the World Wide Web.


SQL Server

- aka MySQL
From Wikipedia, the free encyclopedia

- Microsoft SQL Server is a relational database management system developed by Microsoft. As a database, it is a software product whose primary function is to store and retrieve data as requested by other software applications, be it those on the same computer or those running on another computer across a network (including the Internet).


Web Hosting

- aka domain hosting, domain name hosting
From Wikipedia, the free encyclopedia

- A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Web hosts are companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for other servers located in their data center.

The scope of web hosting services varies greatly. The most basic is web page and small-scale file hosting, where files can be uploaded via File Transfer Protocol (FTP) or a Web interface. The files are usually delivered to the Web "as is" or with minimal processing. Many Internet service providers (ISPs) offer this service free to subscribers. Individuals and organizations may also obtain Web page hosting from alternative service providers. Personal web site hosting is typically free, advertisement-sponsored, or inexpensive. Business web site hosting often has a higher expense depending upon the size (bandwidth usage) and type of the website.

Domain Registration

- aka Domain Name Registration, website registration
From Wikipedia, the free encyclopedia

- A domain name (for instance, "doubleumedia.co.za") is an identification string that defines a realm of administrative autonomy, authority, or control on the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS). Any name registered in the DNS is a domain name.

Domain registration information is maintained by the domain name registries, which contract with domain registrars to provide registration services to the public. An end user selects a registrar to provide the registration service, and that registrar becomes the designated registrar for the domain chosen by the user.


Dynamic Website

From Wikipedia, the free encyclopedia

- A dynamic website is one that changes or customizes itself frequently and automatically.

Server-side dynamic pages are generated "on the fly" by computer code that produces the HTML and CSS. There are a wide range of software systems, such as CGI, Java Servlets and Java Server Pages (JSP), Active Server Pages and ColdFusion (CFML) that are available to generate dynamic web systems and dynamic sites. Various web application frameworks and web template systems are available for general-use programming languages like PHP, Perl, Python, and Ruby, to make it faster and easier to create dynamic web sites.


Flash Website Design

 - aka Flash Websites, Macromedia Flash
From Wikipedia, the free encyclopedia

- Adobe Flash (formerly called "Macromedia Flash") is a multimedia and software platform used for authoring of vector graphics, animation, games andrich Internet applications (RIAs) that can be viewed, played and executed in Adobe Flash Player. Flash is frequently used to add streamed video oraudio players, advertisement and interactive multimedia content to web pages, although usage of Flash on websites is declining.

Flash manipulates vector and raster graphics to provide animation of text, drawings, and still images. It allows bidirectional streaming of audio andvideo, and it can capture user input via mouse, keyboard, microphone and camera. Flash applications and animations can be programmed using the object-oriented language called Action Script. Adobe Flash Professional is the most popular and user-friendly authoring tool for creating the Flash content, which also allows automation via the JavaScript Flash language (JSFL).

Adobe Flash Player makes the Flash content accessible on various computer systems and devices and is available free of charge for common web browsers (as a plug-in) under a few of the major operating systems, some smartphones and tablets, and a few other electronic devices using Flash Lite.


Forum Website

- aka Internet Forum, message board
From Wikipedia, the free encyclopedia

- An Internet forum, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived. Also, depending on the access level of a user or the forum set-up, a posted message might need to be approved by a moderator before it becomes visible.


Photo Gallery

- aka Gallery Website, gallery module
From Wikipedia, the free encyclopedia

- A website designed specifically for use as a Gallery, these may be an art gallery or photo gallery and of commercial or non-commercial nature.



- aka electronic book, e-book, eBook, e-Book, ebook, digital book, e-edition
From Wikipedia, the free encyclopedia

- An electronic book is a book-length publication in digital form, consisting of text, images, or both, readable on computers or other electronic devices. Although sometimes defined as "an electronic version of a printed book", many e-books exist without any printed equivalent. Commercially produced and sold electronic books are usually intended to be read on dedicated e-book readers, however, almost any sophisticated electronic device that features a controllable viewing screen, including computers, many mobile phones, and all smartphones can also be used to read e-books.



- aka opinion poll, poll
From Wikipedia, the free encyclopedia

- An opinion poll, is a survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.


PHP Coded Websites

From Wikipedia, the free encyclopedia

- PHP is a general-purpose scripting language that is especially suited to server-side web development where PHP generally runs on a web server. Any PHP code in a requested file is executed by the PHP runtime, usually to create dynamic web page content or dynamic images used on websites or elsewhere. It can also be used for command-line scripting and client-side graphical user interface (GUI) applications. PHP can be deployed on most web servers, many operating systems and platforms, and can be used with many relational database management systems (RDBMS). Most web hosting providers support PHP for use by their clients. It is available free of charge, and the PHP Group provides the complete source code for users to build, customize and extend for their own use.


HTML Website

From Wikipedia, the free encyclopedia

- HyperText Markup Language (HTML) is the main markup language for creating web pages and other information that can be displayed in a web browser.

HTML is written in the form of HTML elements consisting of tags enclosed in angle brackets (like <html>), within the web page content. HTML tags most commonly come in pairs like <h1> and </h1>, although some tags represent empty elements and so are unpaired, for example <img>. The first tag in a pair is the start tag, and the second tag is the end tag (they are also called opening tags and closing tags). In between these tags web designers can add text, further tags, comments and other types of text-based content.

The purpose of a web browser is to read HTML documents and compose them into visible or audible web pages. The browser does not display the HTML tags, but uses the tags to interpret the content of the page.